The entire team at YDOP, the Internet marketing agency where I work as the social media strategist, is an active member of Agencyside, a Phoenix-based source of professional development for advertising, marketing, and PR agencies. I’m pleased to be contributing a monthly article to their blog, where I share insight from YDOP with other agencies. Given the audience, this isn’t beginner-level material, and it’s aimed at consultants rather than implementers. Still, if you’re interested, this month I explain how to make social media strategy maps more powerful by separating structure maps and process maps.
As for Lancaster-related material, you have subscribed to The Lancast, the weekly podcast I co-host, haven’t you?